Sagar Mahabaleshwarkar joins Contract as CCO

10 Dec,2018

By  A Correspondent

 

Contract Advertising has announced the appointment of Sagar Mahabaleshwarkar as Chief Creative Officer.

 

Tarun Rai

Said Tarun Rai, Chairman & Group CEO, J. Walter Thompson: “We have been in discussions with Sagar for the last few months. And I am very happy that we have him on board, finally. Sagar is an industry stalwart. He has built his reputation over the years across many agencies in India and abroad. He has worked with more traditional FMCG clients as well as some of the iconic technology companies. And he has excelled across media platforms – with the last decade, especially, building his reputation as a digital-first creative leader. Contract has some of the most exciting and high-profile brands. We have big ambitions for the agency. With Raji Ramaswamy as the CEO and Rohit Srivastava, one of the finest strategic minds in the country, what Contract needed was a CCO with the depth of experience and a solid reputation of creative excellence that Sagar brings to the agency. He is the ideal creative leader to take Contract to the next level and make it a creative powerhouse”.

 

Raji Ramaswamy

Added Raji Ramaswamy, CEO, Contract: “I am delighted to welcome Sagar Mahabaleshwarkar as the Chief Creative Officer responsible for guiding the creative output of Contract in the digital age. He is a seasoned new age creative leader who has the finest art and design sensibilities. He has worked on some of the biggest brands in the country across both traditional and new media platforms and excelled in every one of them. Contract manages some of the biggest brands and businesses in the country and we believe Sagar will be able to contribute and add value to each one of them.”

 

Sagar Mahabaleshwarkar

Commenting on his appointment, Mahabaleshwarkar said: “The vision of Contract and the direction that JWT group is taking globally, is to make brands agile and to make brands purposeful. That’s a dynamic shift which is challenging and forward looking. I am excited with Tarun’s strategy. Having worked on a winning note in a highly competitive, tech-first consumer business for the last three years, I am confident the shift is in the right direction.”

 

 

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