Racold unveils its #ShowerDecision campaign

10 Dec,2018

By  A Correspondent


Racold has launched a new integrated marketing campaign titled #ShowerDecision.


Commenting on campaign strategy, Ramnath V, Managing Director, Ariston Thermo India said: “The new campaign emphasises on the transformative quality of hot shower from Racold in clearing their mind and enabling to take shower decisions. It resonates with the brand pay off of reborn every day with hot water that Racold offers through its wide range of state-of-the-art water heaters. As leader, we wanted to strike relevance with our TG at an emotive level, engrained in the core benefit. We wanted to get away from a feature based me-too communication and wanted to converse rather than communicate with our consumers. We want our consumers to play a role in defining our brand.”



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