Niti Kumar to head marketing @ Penguin Random House

06 Dec,2018

By A Correspondent


Penguin Random House India has announced that Niti Kumar has been appointed as Senior Vice President, Marketing, Digital and Communications for the company. She will report to Gaurav Shrinagesh, CEO, Penguin Random House India & SEA.


Kumar was most recently Managing Partner (North) with MediaCom responsible for leading revenue, people, client relationships, strategy/ insights and new business for the company.


Said Shrinagesh: “I am delighted that Niti will be leading our fabulous Marketing, Digital and Communication team which are going to be integrated henceforth to ensure greater discoverability for our authors and books. Niti will work closely with colleagues across the company, ensuring we’re aligned and progressing towards the ongoing goal of connecting to our readers as closely as possible.”


Added Kumar: “I am extremely excited to be joining Penguin Random House India. For me, this role is probably the best amalgamation of a personal passion (books) and my professional expertise (communication and media). I look forward to working with the team at Penguin Random House India at adding more value to authors and their titles through the marketing function.”



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