By A Correspondent

On Purpose has won the communications account for Baghirathi Group, a mobility solutions provider, following a competitive pitch process. The mandate also includes company’s low carbon, zero emission electric vehicle brand rydS and encompasses handling the media relations and design brief for the mobility solutions provider, which is a first for a PR agency in India.

Said Mahesh Hariharan, Co-Founder, Baghirathi Group: “On Purpose demonstrated a proven understanding of communications for social change, emotional storytelling and knowledge of how the media works in Bengaluru. We also felt that the diversity of talent and expertise at On Purpose aligned very closely with our needs. We are hopeful that the association will help us establish Baghirathi as the preferred mobility solutions partner for corporates and institutions.”

On winning the communications and design mandate, Girish Balachandran, Managing Partner, On Purpose said: “Baghirathi has been quietly transforming the way institutions and corporates travel in Bengaluru by deploying innovative technology solutions. Safe and on-time travel, the very basic requirements of an urban commuter, forms the basis of Baghirathi’s core vision and mission. With the right mix of brand, media and design storytellers in our communications team, we are excited about being part of their journey, from here on.”