New ‘Jiyo Parsi’ initiatives launched

21 Dec,2018

By A Correspondent


The Parzor Foundation and Madison BMB along with Bombay Parsi Panchayat, TISS, Mumbai and Federation of Zoroastrian Anjumans of India have launched three new “Jiyo Parsi” initiatives.


Notes a communique: “The Jiyo Parsi Phase III campaign was also launched that uses an important insight: most young Parsis tend to be awkward initiating a conversation on the subject of matrimony and therefore tend to become tongue tied at the first meeting. The campaign revolves around tackling this impediment, in a sweet and funny manner by suggesting Ice Breakers or conversation starters, using terms from food and culture that are synonymous with Parsi lives.:


Said Sam Balsara, Chairman, Madison World: “This is arguably the most satisfying project and campaign that I have been associated with in my life. It has been my pleasure to lend my professional expertise, acquired over decades to my community.”


Added Raj Nair, CEO and CCO of Madison BMB: “The Jiyo Parsi campaigns have always focussed on reviving the Parsi community by encouraging marriage, children; family values and togetherness. Finding life partners and having children is by no means simple, so the attempt is to help with whatever’s required, whether witty, cheeky conversation starters and/or art. With a desktop calendar we hope our communication serves as a daily reminder.”


Said Dr.Shernaz Cama, President of the Parzor Foundation and the driving force behind the Jiyo Parsi movement: “The Parsi community is ever grateful to the Government of India for recognising the declining population and coming forward with financial help. With the launch of Jiyo Parsi Care, Jiyo Parsi now offers a complete service for young people offering counselling, advocacy, persuasion and financial help and support in both having a baby and looking after the baby and their family elders. ”



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