By A Correspondent

NDTV Convergence has inked a five-year deal with content discovery platform Taboola.

The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crores for the NDTV digital arm.

Said Suparna Singh, CEO of the NDTV Group: “Like NDTV, Taboola operates with the user at the centre of its universe which is what makes this such a natural fit. Taboola’s energy and innovation allow us to enlarge our own goals; we share their pride and excitement in learning, redefining, and then recreating all over again.  And this deal proves that Brand NDTV remains unchallenged and the go-to for world-class companies.”

The new partnership is vastly north of the last NDTV-Taboola arrangement that lasted three years and was worth INR 100 crores based on traffic projections, notes a communique.

Said Adam Singolda, founder and CEO of Taboola: “The growth of the mobile internet in India is skyrocketing, and with over half a billion smartphone users, its mobile adoption is second only to China. Mobile users are continually looking for those “moments of next,” and publishers such as NDTV are well positioned to deliver a dynamic, personalized content experience to their readers. We are humbled that NDTV, our oldest and largest partner in India, has made a long-term, five-year commitment to joint innovation in this most exciting market.”