By A Correspondent

Mobile Marketing Association, along with GroupM, released its ‘Mobile Ecosystem and ad-Sizing Report’ 2018. The report includes an in-depth analysis of India’s mobile reach, smartphone penetration, rural and urban usage pattern, emphasis on gaming and mobile advertising spends. Advocated by GroupM, the report is a collaborative effort by the marketing and mobile industry.

The latest report has a quick peek on a basic guide on how programmatic works and its pros and cons, and its future evolution. It also brings an up-to-date on the latest trends in data growth, content play, programmatic, device status; how India is moving towards a new era of mobile marketing, seeing rampant growth in both usages and spends.

Said Rohit Dadwal, Managing Director, MMA Asia Pacific: “Mobile Marketing is now a mainstream advertising and marketing medium and it is imperative that we start to decipher the various parts of this burgeoning media. We hope the ecosystem study would provide insights to marketers and the industry on the whole on the opportunity and will help in making the right investments for its continuing growth. “

Added Sam Singh, co-chair of Mobile Marketing Association India and CEO GroupM: “The number of smartphone users is expected to only go up and it just shows how much potential these digital screens have. Hence, we as marketers must understand various facets of mobile marketing. Times are changing fast and we want to enable marketers with the knowledge that can help them in a long run.”