Mera Bharat Mahaan. Mera Piyush Mahaan!

06 Dec,2018


By A Correspondent


Who would you think is the boss of the Indian cricket team? Ravi Shastri, the chief coach and hence the off-the-field boss or Virat Kohli, the onground captain?

Okay, the analogy isn’t possibly correct, but still it wouldn’t be inappropriate to say that the real Big Boss of a Creative Agency is the Chief Creative Officer. Just as it’s the on-the-field cricket-playing captain who is the real boss of the unit.

Now there is enough reason for every Indian to be proud of this development. Piyush Pandey, Chairman of Ogilvy India, is the agency’s next Chief Creative Officer, Worldwide effective January 1, 2019. There aren’t too many Resident Indian global bosses.

In advertising, we’ve had Vikram Sakhuja turning Global CEO of Maxus (now part of Wavemaker). We’ve had Indian assume the office of the International Cricket Council, but then cricket doesn’t have a truly global footprint.

In the case of Ogilvy, which is located across 131 offices in 83 countries and a company it creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships.

To be the CCO for Ogilvy Worldwide is huuuuuuuuuuuuuuuuuuuuuge. It is a matter of great pride for India and Indians, and not just in advertising and marketing, but also across all sectors and strata of society.

And given the kind of advertising and marketing orientation that Pandey stands for, it’s a global realisation of the rise of India and Indianness.

Meanwhile, Ogilvy has also announced that it will expand its Worldwide Creative Council from 12 members to 20; the 20 members—of which half will comprise female creative leaders—will be announced in January of 2019.

Said John Seifert, Chief Executive, Worldwide on the Pandey appointment: “We could not be more thrilled that Piyush will be serving as our Chief Creative Officer, Worldwide and my creative partner. Piyush is a true industry icon who is uniquely suited to lead our global creative efforts. Creativity has and will always be at the heart of the Ogilvy brand and culture. Piyush is the perfect leader to shepherd that legacy as we continue to focus on making brands matter as the leading creative network in the world.”

Meanwile, Joe Sciarrotta will be the new Deputy Chief Creative Officer, Worldwide, reporting to Pandey and Seifert. Sciarrott will continue to lead creative work assignments for several of the agency’s top 50 clients while taking on new duties at the worldwide creative level. Leslie Sims also will join Ogilvy as Chief Creative Officer of Ogilvy USA, reporting to Lou Aversano, Chief Executive, USA.

PS: Are we gushing a wee bit much about this news? Yes, we are. But – as a publication catering to the advertising, media and marketing services fraternity, indulge us this luxury. There’s enough reason to gush. As the message we sent out with our newsletter today: Garv Se Kaho Ki Hum Indian Media Se Hain! (Say it with pride that we belong to the Indian media!)


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