Manforce unveils second phase of campaign

26 Dec,2018

By A Correspondent

 

Last year, Manforce Condoms took to the internet with its campaign #ShutThePhoneUp. The campaign aimed at driving awareness about the risks associated with recording one’s private moments on the phone.

 

In 2017, the campaign video showed how losing a phone can be a nightmare for a newly-married couple. This year, the brand continued the conversation by talking about how deleted data can be retrieved and jeopardize everything.

 

Said Shradha Agarwal, COO & Co-Founder, Grapes Digital, the Mankind agency:  “People need to realise that apart from social networking, there is also a dark side to technology. Tools that are used to retrieve deleted data, can be used for unethical purposes, like retrieving compromising information. This information had to reach people. From circulating the MMS to encouraging people to take up the oath and then onto enabling them to #ResetItRight, we aimed at informing people that regardless of the safety tools, apps & mechanisms, their safety lies in their own hands and nowhere else. The center of it all was driving the main message of preventing people from shooting that MMS, and to #ShutThePhoneUp,”

 

Added Rajeev Juneja, CEO, Mankind Pharma: “We always strive at bringing about a social change and drive awareness towards ‘safe sex’. But the sexual experience is no more limited to physical intimacy – we can all become victims of voyeurism in some form or the other. It must be understood that the only way to stay safe from voyeurism is by not recording videos or sharing risqué images at all. The campaign needs to reach as many people as it can and for that we request the people of the country to come out in support and take the pledge to #ShutThePhoneUp.”

 

 

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