Locator unveils ‘The Experts Choice’ rankings

19 Dec,2018

By A Correspondent


Locator has announced the inaugural ‘The Experts’ Choice’ rankings for products and solutions brands in the building category. The initiative is a ranking system by which 24 categories of products used by building industry professionals are ranked by leading architects and designers, the expert users. The brains behind the initiative is Ramesh Iyengar, CMD of Select Direct Marketing Communications Pvt. Ltd., along with Ameeta Iyengar, Director & CFO of the firm.


Said Iyengar: “We are confident that the prestige from these rankings shall help winning brands differentiate themselves from others in their respective category, and generate greater appeal amongst consumers.” Explaining the methodology behind the rankings), he added: “The methodology employed by us in selecting the rankings is unique and robust for three reasons. One, the rankings are done by an expert group of users. Two, the universe of users is larger than any typical survey of this nature. Three, the profile of the users and their geographical locations virtually covers the entire country and all segments of experts.”



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