L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

13 Dec,2018

By A Correspondent

 

Leading stainless steel conglomerate, Jindal Stainless Ltd, has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch.

 

The mandate will be managed out of the agency’s New Delhi office and would span the gamut of offline and online mediums including television, print, outdoor, radio and digital.

 

Said Abhyuday Jindal, Managing Director, Jindal Stainless: “Our aim is to bring JSL close to the consumer’s heart, as a brand. We want the consumers to be aware of the versatility of the metal, the role it can play in their lives and that it is not just limited to industrial usage. This provides us with the task of reinventing the way we communicate about the brand and to do that, I whole-heartedly welcome Law & Kenneth Saatchi & Saatchi as our strategy and communication partner in creating this new approach.”

 

Added Anil Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “The ambition of redefining a category is challenging and exciting. And we’re looking forward to doing the work that is going to do deliver that.”

 

 

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