L&K Saatchi & Saatchi partners Renault to reveal India’s worst drivers

11 Dec,2018

By A Correspondent


Renault India has partnered with its creative agency Law & Kenneth Saatchi & Saatchi to monitor the driving habits of motorists across a few important locations. The team installed cameras across key sites and monitored the traffic violations that took place every hour. This experiment was limited to the cities of Mumbai and New Delhi, usually the hub when it comes to evaluating driving patterns of people on the roads.


Virat Khullar

Commenting on the initiative, Virat Khullar, Vice President and Head of Marketing, Renault India said: “Renault stands for ‘Passion for life’ which in a way means easy life for our customers. But for an easy life with cars, one important aspect is to follow the rules defined for driving these cars on road. In India we all face huge traffic issues and true to our nature, all externalise the fault. This campaign is an attempt to portray reality that the traffic situation can only improve if we change ourselves and respect the road.”


Charles Victor

Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “This initiative – Driving Smiles, is a wonderful initiative by Renault where we try and give back to the world we sell to. From lighting up villages during Diwali to lighting up smiles at an orphanage during Christmas, the initiative has always tried to take a step towards change. What better change to expect than to change the way Indians drive. This little social experiment aimed at showing us that the change needs to begin with us.”



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