LivFast launches 360-degree campaign with Dhoni

26 Dec,2018

By A Correspondent


LivFast, a power backup provider, has signed up cricketer M S Dhoni for its new campaign ‘Faster Hai to Hai’. Conceptualised by Famous Innovations, the campaign seeks to establish Livfast as the fastest inverter in the market.


Commenting on the association with Dhoni and company’s marketing campaign, Gurpreet Singh Bhatia, CEO, LivFast Batteries said: “It’s a proud moment for LivFast to associate with legendary cricketer MS Dhoni and we are equally excited to launch the campaign, Faster hai toh hai. LivFast is a brand that outperforms competition & performs no matter what condition. Just like LivFast, Dhoni is known to be a finisher, someone who stays cool and performs, no matter what situation. This association is like a perfect handshake as we believe in a common ideology. We have carefully understood the needs of the consumer in this category and the absence of innovation for a long time from the competition. Our new product offerings are unique, with faster-charging inverters that can also charge on lower voltages & batteries which will provide extra back up. This very fact is well resonated in this 360-degree marketing campaign that will help attract the consumer’s attention since these are based on their pain points. We wish to solidify our position in this category with an aim to gain a strong market share.”


Added Raj Kamble, Founder & CCO, Famous Innovations: “Having two great performers at the helm – LivFast and MS Dhoni, the ideology of being faster than the rest resonated strongly. We kept in mind the positioning of the brand in calibration with Dhoni and the fast performers. The result is three intriguing creatives depicting a powerful case for ‘Faster Hai to Hai’ tagline and demonstrating the core USPs of the new product offerings.”



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