Liberty General Insurance launches maiden TV campaign

18 Dec,2018

By A Correspondent


Liberty General Insurance has launched its first campaign highlighting the brand ethos as well as its health and motor insurance products and services.


Said Roopam Asthana, CEO and Whole Time Director, Liberty General Insurance: “At Liberty General Insurance we have a legacy of assisting our customers with integrated insurance solutions. With this campaign we are motivating people to fearlessly go forward and avail the benefits of being an insured individual.  This campaign also marks a start of a new direction in our brand strategy and we have some exciting plans which will fructify over time.”


Added Raman R.S. Minhas, Group Creative Director, PointNine Lintas: “The word claim has become synonymous with unsure – that is the default thinking in consumers’ minds today. The films are conceived to disrupt that thinking in a very quirky yet relatable manner, while associating the brand with the magical word that consumers want to hear – Milega.”



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