JWT Amsterdam & India partner Jimmy Nelson to highlight diminishing cultures

14 Dec,2018

By  A Correspondent


Photographer Jimmy Nelson has launched a bid to preserve cultural diversity by issuing the caution ‘Blink. And they’re gone’. A campaign has been conceptualized and created in a joint effort between the India and Amseterdam offices of J Walter Thompson.


The campaign kicked off with a short film that is made using over 1500+ photographs taken by Nelson during his journeys across the world. The film was directed by JWT India’s Chief Creative Officer, Senthil Kumar, working closely with JWT’s Global Creative Lead, Bas Korsten, who is based in Amsterdam.


Said Nelson: “If we let the cultural identity of the indigenous people disappear now, it will be lost forever. It’s literally a case of BLINK and they’re gone. And if this happens, we will lose one of the most valuable assets we have – our rich human cultural diversity and heritage. The depth and wealth of our humanity will shrink. This must not happen. Our collective cultural identity is too valuable to be destroyed by homogenization. We must unify and fight to support indigenous cultures and take personal pride in the myriad of their cultural traditions that are still to be found on the planet today.”


Added Senthil Kumar, Director of the film & Chief Creative Officer, J Walter Thompson India: “It was a huge honour to collaborate with legendary photographer Jimmy Nelson and direct this all important film. It was life-changing to travel far and wide across the indigenous earth, through each one of Jimmy’s stunning photographs. The ambition is to share the cultural evolution of these remote and ancient indigenous cultures in a mind blowing form, which will move every viewer to share the experience with the world.”



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