Himalaya campaign raises awareness on children with clefts

12 Dec,2018

By A Correpondent


The Himalaya Drug Company has launched a new campaign “Ek Nayi Muskaan” as part of its social impact initiative, Muskaan. Through Muskaan, Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivileged children, in partnership with international cleft charity, Smile Train.  The film has been created by Roadrunner Productions.


Said Rajesh Krishnamurthy, Business Director-Consumer Products Division, The Himalaya Drug Company: “Through our partnership with Smile Train, Muskaan aims to help raise awareness about cleft and ensure that more children receive the cleft care they need at a younger age. A smile is an expression of happiness, and with “Ek Nayi Muskaan”, we intend to create more smiles by helping children achieve their dreams and live a fulfilling life. This initiative reflects our overall brand thought – “Khush Raho Khushaal Raho” that captures our vision of ‘Wellness in every home, Happiness in every heart’.”



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