GoDaddy launches new marketing campaign

06 Dec,2018

By A Correspondent


GoDaddy has launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. For this campaign, GoDaddy has signed cricketer MS Dhoni  who willportra a mentor and guide as the “Bijness Bhai” (business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country. Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online.


For its latest marketing campaign, GoDaddy worked with Lowe Lintas to conceptualise and create two quirky and humorous television commercials.


Commenting on the campaign and collaboration with Dhoni, Nikhil Arora, Managing Director and Vice President, GoDaddy India said: “We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in Tier 2 and Tier 3 cities across the country, to follow their dream and get their ideas online.”



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