Glenlivet celebrates with two films in new campaign

10 Dec,2018

By  A Correspondent

 

The Glenlivet launched its new campaign celebrating the proposition of definitive moments in life.

 

Said Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India: “The Glenlivet campaign has been designed to celebrate moments, which allow us to lead richer and more fulfilling lives. Given how the young achievers are graduating to finer things in life, it was time, we welcomed them to the world of The Glenlivet. Our latest campaign reiterates that in a world with an oversupply of everything- glut, plenitude and noise, what we need is those definitive moments and the three letter word “The”, an iconic & distinctive symbol, reinforces the same.”

 

Added Miriam Eceolaza, Marketing Director, The Glenlivet: “The Glenlivet campaign is our most ambitious to date. It’s a modern and contemporary campaign that stays true to our heritage. India is a key market for The Glenlivet, and we have created this specific campaign to celebrate some of life’s definitive moments of the Indian consumer.”

 

Said Janmenjoy Mohanty, Regional President-North & East, Lowe Lintas India: “Sometimes the most impactful way to put across the brand message is through good old story telling. We chose the most endearing stories that celebrate definitive emotions in an individual’s life. Each one has been painstakingly crafted with a fine mix of stunning visuals, underplayed emotions and music that talks to the soul. We hope each of these stories manage to touch a chord with our target audience.”

 

 

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