Fountainhead MKTG curates Amaravati Global Music and Dance Festival

05 Dec,2018

By A Correspondent


Amaravati Global Music and Dance Festival 2018, the annual flagship event of the Andhra Pradesh Tourism Authority (APTA), brought in Dentsu Aegis’ Fountainhead MKTG to build, curate and manage the entire IP from scratch for APTA. Earlier this year, Fountainhead MKTG also worked with APTA to curate and produce their other IPs – the Amaravati Buddhist Heritage Festival & Amaravati Theatre Festival.


Commenting on the project, V G Jaishankar, President – Events & Activations said: “We at Fountainhead MKTG have been building Branded IPs for almost a decade now and our association with the Andhra Pradesh Tourism Authority marks our foray into the government sector on this front. This is the third successful IP that we have created for them and we look forward to a strong long-lasting relationship with APTA.”


Added Himanshu Shukla, CEO, Andhra Pradesh Tourism Authority: “With the 2018 edition of the Amaravati Global Music and Dance Festival, Fountainhead MKTG has once again proven that they are the industry leaders, when it comes to conceptualising and producing a flawless IP from scratch. We’re very glad to have them as our partners as we build Amravati as a global tourist hub.”



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