Enormous adds Reliance Health Insurance business to its portfolio

28 Dec,2018

By A Correspondent

Enormous Brands has won Reliance Health Insurance’s creative mandate. The agency bagged the business post a multi-agency pitch and will handle it from its Mumbai office.

Said Ashish Khazanchi, Managing Partner at Enormous Brands, “Reliance is changing the basic framework of the health insurance business with their genuinely innovative products. It is very important to capture this disruption in the ensuing brand communication and strategic framework. I believe that we understand the business and the emotion behind it well, and I look forward to beginning this journey of innovative work for Reliance Health Insurance.”

Talking about partnering Enormous, Ravi Vishwanath, Chief Executive Officer, Reliance Health Insurance said: “We are working towards a better way to do health insurance and we needed a partner who shared our values. Enormous do share our values and we look forward to an exciting partnership.”

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