Election semi-final sees growth for news channels

21 Dec,2018

By A Correspondent

 

If it was a semi-final for the political parties, it was a testing ground for the news channels too. The frenzy in the run-up to the elections in the five states of Mizoram (why should it always come last!), Telangana, Chhatisgarh, Madhya Pradesh and Rajasthan happened on telly as much on the ground.

 

The viewership numbers for the news channels have come in, and we sought the numbers from BARC. The tables below tell the story:

 

  1. HINDI NEWS
Avg. Impressions  
  Tuesday 11th Dec 2018 Prev 4 Tuesday Growth
HSM 402.9 Mn 106.4 Mn 3.8 times
MP/Chhattisgarh 132.2 Mn 16.1 Mn 8.2 times
Rajasthan 33.6 Mn 8.7 Mn 3.9 times
Assam/NE/Sikkim 5.9 Mn 2.1 Mn 2.8 times
AP/Telangana 1.8 Mn 532 K 3.4 times
TG: 15+/ respective market

 

 

  1. ENGLISH NEWS
Avg. Impressions  
  Tuesday 11th Dec 2018 Prev 4 Tuesday Growth
India 1.4 Mn 413K 3.5 times
MP/Chhattisgarh 86K 30K 2.9 times
Rajasthan 25K 11K 2.3 times
Assam/NE/Sikkim 146K 34K 4.3 times
AP/Telangana 137K 37K 3.7 times
TG: M 22+ AB/ respective market

 

 

  1. REGIONAL NEWS

 

Avg. Impressions  
  Tuesday 11th Dec 2018 Prev 4 Tuesday Growth
Telugu News 227.6 Mn 45.2 Mn 5 times

AP/Telangana 2+

 

 

Avg. Impressions  
  Tuesday 11th Dec 2018 Prev 4 Tuesday Growth
Rajasthan Regional Hindi News 43 Mn 5 Mn 8.9 times

Rajasthan 15+

 

 

Avg. Impressions  
  Tuesday 11th Dec 2018 Prev 4 Tuesday Growth
MP/Chhattisgarh Regional Hindi News 23 Mn 2 Mn 9.4 times

MP/Chhattisgarh 15+

 

 

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