Brand Factory announces third season of ‘Free Shopping Weekend’

13 Dec,2018

By A Correspondent


Brand Factory has announced the ‘Free Shopping Weekend’ (FSW) whereby it informs customers #DontShopAtFSW if they like being rewarded only with discounts. The third edition of event which was scheduled to have started yesterday (Dec 12), will be on till Sunday, December 16.


Brand Factory rolled out a 360-degree integrated campaign supported by print, TV, digital, OOH, radio along with corporate and student community tie-ups.


Said Roch Dsouza, CMO, Brand Factory: “This is one of our biggest property and we wanted our communication to not only be direct but also fresh and exciting. #DontShopAtFSW is not just an attempt to break the clutter but it’s backed by solid consumer insights. We took this route for our digital campaign and both the films bring out the true customer experience when they hunt for deals online or during EOSS of full price retailers. They are as direct and convey the message spot on. We backed this idea with content and we are already witnessing some crazy response.”



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