Bournvita Biscuits for progressive parenting

19 Dec,2018

By A Correspondent


Bournvita Biscuits, through its latest campaign, seeks to foster progressive parenting. Their latest campaign ‘No More Excuses’ stems from real life insights when children resort to creative excuses to avoid eating anything that could be healthy.


Said Sudhanshu Nagpal, Head – Biscuits Category, Mondelez India: “Since its launch in 2016, Bournvita Biscuits has provided an effective choice of delicious snacking enriched with the wholesome goodness of Bournvita, the drink Indian consumers have trusted for decades. The latest campaign on Bournvita Biscuits appeals to all progressive mothers, who believe in collaborative parenting. Since mornings are always hustled, leaving barely any time for kids to consume the right foods, Bournvita Biscuits will help moms provide the right start to their day giving them “no more excuse” to skip the morning snack.”


Added Harshad Rajadhyaksha & Kainaz Karmakar, Chief Creative Officers, Ogilvy India: “The campaign plays on the insight that kids are most innovative when they want to get out of something. One of the things all kids want to escape is a boring breakfast. The film is simple, relevant, charming and brings this insight to life.”



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