Bharat Matrimony ad with Dhoni looks to drive social change

19 Dec,2018

By A Correspondent

 

BharatMatrimony has launched its ad film ‘Find Your Equal’, starring MS Dhoni, which focuses on women’s right to equality in a relationship.

 

Talking about the campaign, Murugavel Janakiraman, Founder and CEO – Matrimony.com said: “BharatMatrimony is constantly looking to break new ground and change the social perspective about relationships and marriage. We understand and believe that marriages are happier and successful when there is equality in the relationship. The insight came from consumer interactions and through surveys on social media. It is BharatMatrimony’s endeavour to understand changing customer expectations and aspirations and to highlight the same to drive social change.”

 

 

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