BARC collaborates with IIT for innovation in data collection

28 Dec,2018

By A Correspondent


In a bid to seek next generation technology solutions to better meet the needs of TV audience measurement in India, Broadcast Audience Research Council (BARC) India got students of the Indian Institutes of Technology to come up with solutions.


As part of the partnership, IITians across the country were asked to suggest newer ways of measuring TV viewership habits of 836 million TV owning individuals. The solutions BARC India was seeking included newer methods for channel, content and ad identification as well as alternative to button pushing and current visible meter used for capturing viewership data from panel homes. This was held at the Inter IIT Tech Meet held at IIT Bombay, Mumbai, from December 18 to 20. Ten IITs from across the country participated in the competition and presented their solutions to a jury.


After a rigorous evaluation process, IIT Kharagpur’s TYSS Santosh won the gold prize and a summer internship with BARC India for coming up with the best solution. The proposed solution can potentially transform large conspicuous hardware in panel homes to user-friendly smart assistants, and also reduce dependency on third parties for channel identification. IIT Kanpur bagged the Silver and IIT Bombay was placed third with a Bronze. All solutions presented by the students are platform agnostic and will be further tested for their feasibility. If proven, the solution would be adopted into the system to enhance the measurement service.


Said Romil Ramgarhia, COO, BARC India: “Emphasising on this collaborative approach with the sharpest minds in India for Next Gen technology solutions, , “Indian TV industry is dynamic and its needs are ever-evolving. India faces several unique issues such as power cuts, data connectivity challenges, wide disparity in temperature and climatic conditions etc., all of which impact collection of data. It thus is important for us to keep innovating and thinking ahead,” adding: “We are delighted to see the young and bright minds from the most premier technology institute of India coming up with some extra-ordinary solutions. Through this partnership, we also want to encourage students to take technology from research labs to end users, impacting a million lives.”



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