BARC bags accolades at CII Awards 2018

11 Dec,2018

By A Correspondent


BARC India bagged the ‘Most Innovative Company in Service – Medium Enterprise Category’ at the CII Industrial Innovations 2018 awards. In addition, BARC also been recognised as one of the ‘Top 25 Most Innovative Companies in India’. The announcement was made at the fifth CII Industrial Innovation Awards 2018 held in New Delhi on December 3..


The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII), and is one of the most coveted innovation awards in India.


Said Shashi Sinha, BARC India Technical Committee Chairman and CEO, IPG Mediabrands:  “BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to give the industry a technology marvel which is capable of providing the industry a representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team.”


Added BARC Chairman Nakul Chopra: “BARC India has been a key change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”


Said Partho Dasgupta, CEO, BARC India: “In future, technology will disrupt every single business, be it Cement, Retail, Telecomm, E-Comm or Media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognized by CII. We shall continue to empower the industry with our robust measurement,”



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