By A Correspondent

ABP News Network has launched its new brand campaign ‘Desh ko Rakhe Aagey’, that focusses on the hard work its reporters endure daily while on duty. The campaign has been created by Lowe Lintas.

Said Avinash Pandey, COO – ABP News Network: “I would like to congratulate and thank our reporters, who act as the sentinels of truth, driven by boundless passion and unflinching determination that has helped ANN in keeping the nation and viewers ahead. The intriguing campaign aims to bring forth ANN’s efforts to keep its most important stakeholder, the viewer ahead on the continuous developments happening in the country.”

Added Naveen Gaur, COO, Lowe Lintas: “Our association with ABP News is a long-standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed towards keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage and determination towards this commitment. As India enters the year of general elections, it is our job to give ABP a distinct identity and we believe the current films will do that.”