Aaj Tak goes HD

14 Dec,2018

By A Correspondent

Leading Hindi news channel Aaj Tak has announced the launch of an HD news channel called Aaj Tak HD. Said Aroon Purie, Chairman and Editor in Chief, India Today Group, on the launch: “Time and Information are the real currencies of this digital age. We have created Aaj Tak HD to give the viewer the best value on both these counts.  Aaj Tak HD has been designed in a way that there will be smaller ad breaks and much more news content than you will find anywhere else.  Let me assure you that Aaj Tak HD is not just about High Definition audio-video. This is about High Definition content and more of it.  As a market leader with Aaj Tak, we have always been Sabse Tez, and now with Aaj Tak HD we won’t be just Sabse Tez but also Sabse Zyada.”

According to a communique, the channel which launched at around 2pm today (December 14), will feature special features on business, Bollywood and international News.  Aaj Tak HD will be offered exclusively on Tata Sky (Channel Number 508) in India initially, and eventually will become available on other platforms.

Added Kalli Purie, Vice Chairperson, India Today Group: “Your trust in Aaj Tak has grown year over year. It is our responsibility therefore to always be Sabse Tez… And also to always keep you ahead. Aaj Tak HD will keep you ahead on the technology curve and will service the entire spectrum of your interests including special features on International Content, Business and Bollywood. We hope you like our new offering, ‘Sabse Tez Sabse Zyada”. While the Standard Definition variant has been topping the ratings chart, with the HD variant, Aaj Tak will target the affluent set of viewers.

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