7Up entices consumers with its ‘turn to gold’ proposition

07 Dec,2018

By A Correspondent


7Up has come up with an all-new TVC conceptualised by its creative agency DDB Mudra.


Speaking on the campaign, Anuja Mishra, Associate Director-Flavours Marketing, PepsiCo India said: “7Up is a cool and young brand that encourages consumers to be their optimistic self. We’ve always stayed close to consumer trends & local cultural insights, and that’s how our new campaign of “ Golden Times” was envisaged. We spoke with consumers and identified that In this speed age, consumers are looking for quick and quirky ways to stand out. We’ve brought this insight to life, where consumers could win gold every hour, all they need to do is chill with a 7UP and SMS the code under the cap.”


Added Vishnu Srivatsav, Creative Head, DDB Mudra Group, South & East: “We really wanted to communicate a simple insight that when your time is right you could chill and still win. And we wanted to bring it alive in the most evocative and culturally impactful way possible. Whether it’s the signature swag or the father son relationship, we wanted the communication to truly reflect the relevant culture.”

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