Zee launches online platform for small retail advertisers

01 Nov,2018

By A Correspondent


Zee Entertainment Enterprises Limited (ZEEL) announced the launch of zeemitra.com, an online platform to “democratise” advertising on television by going direct to small retail advertisers. ZEEL’s new initiative will directly connect and enable small retail advertisers to advertise on Zee bouquet of channels through an online platform.


Said Ashish Sehgal, Chief Growth Officer (Advertising Revenue), Zee Entertainment Enterprises Ltd said: “As a company our intent always has been to ‘create value’ through a customer centric approach. In fact, our first organizational value is ‘Customer First’ which stands for the need to anticipate, understand and meet the needs of our customers, ensuring customer delight. We want to partner our advertisers in growing their business and provide customised solutions to help grow their business.”



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