Zee Kannada unveils new brand proposition and identity

06 Nov,2018

By A Correspondent

 

Zee Kannada has unveiled a new brand identity and launched its HD Channel. The channel has revealed its new brand proposition, ‘Bayasid’dha Bāgilu Tegiyōṇa’, which translates to ‘Open Doors to Possibilities’.

Commenting on the new brand identity, Raghavendra Hunsur, Business Head of Zee Kannada said: “Over the last 12 years, Zee Kannada has earned the dominance of being the entertainment hub in the Kannada television market. With a refreshed brand purpose, we strive to inspire our viewers to break their barriers and look beyond their limits to achieve the unachievable. Synonymous with the Kannadiga pride, Zee Kannada will stimulate women with progressive and onward-looking entertaining content, featuring bold and determined characters that echo the channel’s new brand image. We are bringing new shows and extending our prime time shows on weekends to amplify the viewing experience. Our fiction shows will be taking dramatic turns to bring alive the brand proposition and the journey going forward is going to be very exciting and inspiring.”

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