Xaxis bolsters APAC leadership

27 Nov,2018

By A Correspondent


GroupM arm Xaxis announced the promotion of Atique Kazi to Vice President, Business Development, Xaxis Asia Pacific, and Bharat Khatri to Country Lead, Xaxis India, as well as appointing Daniel Henriksen as Head of Outcome Media Planning, Xaxis Asia.


Kazi will be succeeded by Bharat Khatri, who has been officially promoted to take on the role of Country Lead for Xaxis India. Khatri has more than 10 years’ experience as a strategic digital marketer, and has spent the last four and half years working relentlessly to grow Xaxis in India.


“Atique and Bharat have both been pivotal in the remarkable growth that we have experienced over the past few years. Their elevation is well-deserved, as they truly embody a strong resilience in client centricity and a constant focus on product innovation,” said Arshan Saha, President of Xaxis APAC.


Xaxis also welcomes Daniel Henrikson to the executive team in a newly-created role as Head of Outcome Media Planning. Henrikson brings with him eight years of programmatic experience spanning North America, Asia and Europe. He previously worked in programmatic and performance domains with the Omnicom Group.


“Global trends are indicating a clear need for marketing that can drive real world results that accrue to a business’s bottom line,” added Saha. “As outcome-driven media becomes an increasing priority for marketers, we have responded by creating a focused role that can help clients to address growing media complexity and better understand the impact of our campaigns on their business results.



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