Viacom18 beefs up top deck of regional play

06 Nov,2018

By A Correspondent


Viacom18 has announced a series of senior level hires for its Regional TV cluster, bolstering its creative and content capabilities ahead of its plans to fortify its position across markets.


Speaking about the new appointments, Ravish Kumar, Head – Regional TV Network, Viacom18, said: “Regional is a big growth driver for Viacom18 as a network. The challenge, as well as the opportunity, lies in the diversity that regional as a space demands. While the different businesses of the organization synergise to produce great content, each region and role require talented and committed people who understand the nuances typical to their regions. Each of the leaders who have joined our Regional Entertainment space, is a stalwart in his/her space and role. I am excited that together, we can further strengthen our offering to our discerning viewers.


Rajyadhakshya who has been appointed Head, Colors Marathi, joins Viacom18 from the Zee Network where he headed the business for Zee Marathi before moving internally to spearhead the mainline Hindi GEC Zee TV.


Colors Tamil sees the inclusion of Raj Kannan as Head, Programming and Radha Ramamurthy as Head, Ideation. Prior to joining Viacom18, he was working with the Vikatan Media Group as Brands and Themes Editor-in-Chief where he handled the entire gamut of business in print and visual mediums.


Meanwhile, Aratrika Bhaumik has been appointed Head, Ideation – Colors Bangla. With 13 years of experience, Aratrika has worked for more than a decade at Star India at the national as well as regional bases. Jayanta Bhattacharya has come onboard as Head, OAP – Colors Bangla. With 16 years of experience, Jayanta moves in from Zee Bangla where he oversaw promo ideation.


In the Kannada Entertainment space, Abhaya Simha has been appointed as Head – Digital, Kannada Entertainment. Simha is a film director and a screenwriter. At Viacom18, he will be responsible for incubating original concepts and shows in the Kannada language for Voot. He will report to Parameshwar Bhat, Business Head – Kannada Entertainment, Viacom18.


Also, Dr Darshil Bhatt has joined as the Programming Head for Gujarati Entertainment. In his last stint, he was with 94.3 MY FM as Programming Head. At Viacom18, Bhatt will be responsible for increasing the visibility and perception of the Gujarati entertainment vertical of the network. He will report into Ravish Kumar, Head – Regional TV Network, Viacom18.



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