Ventes Avenues launches Programmatic Solutions in India

28 Nov,2018

By A Correspondent

 

Ventes Avenues announced its foray into the programmatic advertising ecosystem. With this launch, Ventes Avenues plans to bring the branding inventory of its partners like Cheetah Mobile, Meitu and other premium publishers to the programmatic channels in India.

 

Giving further insight into this development, Rohit Nair, Principal Product Manager at Ventes Avenues, said: “Programmatic was an obvious transition for us considering the strong technology that powers our product. Our vision has always been to generate the highest yield for our publishers while ensuring the best bang for buck for our advertisers. We genuinely believe Programmatic will open up unexplored avenues for us and ensure that we stay true to our vision.”

 

 

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