Treebo undertakes brand repositioning exercise

22 Nov,2018

By A Correspondent

 

Travel brand Treebo has unveiled a new brand identity in line with the vision that the company adopted for itself earlier this year.

 

Said co-founder Sidharth Gupta: “Treebo exists to provide delightful experiences to every single traveller. That’s the purpose we defined for ourselves earlier this year. As part of this vision, we see ourselves as more than just a hotel chain. In fact, we aspire to play a key role in enhancing a traveller’s experience in all aspects of his/her journey. We stand for making the joy of travel accessible to everyone by solving the experience problems that often come in the way, especially at a budget price point.”

 

Design firm Dev Kabir Malik Design Studio worked with Treebo on the new identity and brand architecture.

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