Titan Raga redefines a woman’s beauty through a unique lens

28 Nov,2018

By A Correspondent


Taking the brand’s conversation ‘Khudse Naya Rishta’ forward, Titan Raga’s latest TVC questions the idea of beauty. The film showcases women from different walks of life, who wear their scars with pride. And flaunt their imperfections with confidence and grace.


Said Suparna Mitra, CMO, Titan Watches: “The beauty of a woman does not lie in a societally imposed idea of perfection, but rather, in her acceptance of her unique beauty. Design stories that celebrate the allure of imperfection are at the core of the product truth of the Raga ‘I Am’ collection. ‘I Am’ designs bring to life the asymmetry and unpredictability abound in nature. This collection embodies the true spirit of individuality, a fitting tribute to the woman of today.”


Added Azazul Haque, Chief Creative Officer, Ogilvy & Mather: “Titan Raga has always celebrated women. And has always questioned stereotypical thinking. This time, it questions stereotyping of beauty. Why are pregnancy marks not celebrated? Why are they flaws? Why do dark circles need make-up to hide them? This campaign raises such questions and tells women to flaunt their flaws and not hide them because every part of them is beautiful. Every mark, every scar, every wrinkle is beautiful. And Titan Raga celebrates that beauty.”



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