By A Correspondent

Identifying the need for people to connect and have real conversations, Vodafone is encouraging all to #LookUp and celebrate Diwali with families, by keeping down our devices.

Said Siddharth Banerjee, EVP – Marketing, Vodafone India: “In the hyper-connected world, Vodafone again reiterates the need for real conversations, especially on occasions and festivals. Our #LookUp campaign has resonated well with our audience- generating online and offline talkability and driving up brand preference for Vodafone. Hence, after delighting our audiences on Valentine’s Day / Father’s Day and Friendship Day with #LookUp messages, this time around, we are extending our #LookUp philosophy to Diwali encouraging viewers to celebrate with family and friends — in essence, the connections that really matter.”

Added Kiran Anthony, Executive Creative Director, Ogilvy: “Last year, Vodafone started the #Lookup campaign to encourage people to have real conversations on special occasions with people that matter. In this film we see a modern family through the eyes of a child who while excited to read his dad’s essay on Diwali, sees the family around him in complete contrast. Our endeavour is to remind people that while phones do play an integral part in our daily lives, it is perfectly fine to put them aside during those special occasions and celebrate with your loved ones.”