Svarochi’s ad campaign showcases attributes of its LED lights

23 Nov,2018

By A Correspondent

 

Svarochi has launched its first ad campaign titled ‘Smart Lights Smart Life’ to showcase its new lighting portfolio. Conceptualised by MSL India, the new ad campaign highlights the features and benefits of the smart LED product range through an engaging narrative capturing everyday family moments in an interesting light.

 

Commenting on the new ad film, Rajeev Chopra Co-Founder & CEO, Svarochi, said: “We at Svarochi understand that every family is unique with their own likes, dislikes, goals, passions, and dreams. Through our new ad campaign, we want to convey that our app-operated smart lights with their 16 million colour choices and warm to cool lights, pre-set effects, and various other features, fit everybody’s unique choices and personalities and can help transform homes into beautiful spaces.”

 

Added Ankita Chawla, Associate Creative Director at MSL India: “The challenge was to introduce a new product, even a new segment in the lighting category, while keeping the TVC fresh, fun and creative. We wanted to highlight the many use cases of Svarochi Smart lights, without making it seem too much like a case study. So we told the story from the point of view of a family and how their life is constantly enriched and the moments made more exciting, with these easy to operate smart lights.”

 

 

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