SPN launches programming initiatives for India tour of Australia

20 Nov,2018

By A Correspondent


For the upcoming cricket series between India and Australia (Nov 21 to Jan 18), Sony Pictures Networks India (SPN) has announced several initiatives to enhance the viewing experience.


Said Rajesh Kaul, Chief Revenue Officer Distribution and Head – Sports, Sony Pictures Networks India: “Cricket is more than just a sport; it is an emotional experience for Indians. Being the one-stop destination for international bilateral series, with rights to eight cricket boards, we are always looking for ways to elevate this experience. The superb line-up of panellists and commentators will give our viewers a holistic perspective on the matches. Along with that, our second screen initiative – Extraaa Innings – will ensure that the fans have a more immersive experience during the series.”



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