Spaces brings alive traditional craft forms in new film

01 Nov,2018

By A Correspondent

 

Spaces has launched its brand campaign on ‘Thoughtful Living’ to complement the launch of its brand new festive home linen range called Rangana.

 

Talking about the campaign, Manjari Upadhye, CEO and Head of Domestic Business, Welspun India said: “Spaces as a brand stands for thoughtfulness through its designs and the innovative products. Through the Rangana collection, we are celebrating the traditional Indian art form. Our new campaign brings out the essence of the new collection in a beautiful way with the underlying message of thoughtfulness. It is important to revive the traditional Indian art form and create awareness amongst consumers, which is why Spaces has taken this initiative of giving back to the society through the creation and subsequent sale of Rangana.”

 

Added Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “Spaes celebrates traditional art forms prevalent in every part of the country through its Rangana collection of bed linen. What better way, to showcase and celebrate these designs, than by complementing them with folk lullaby one hears in bedrooms in every nook and corner of the country.”

 

 

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