Snapchat to offer local publisher content in India

29 Nov,2018

By A Correspondent


Snap Inc, makers of Snapchat, have announced the launch of a newly localised Discover, tailor-made for the growing community of Indian Snapchatters, through partnerships with nearly a dozen media brands. This is the first time Snapchat has offered local publisher content in India, and follows recent announcements of other expanded Discover offerings within the last month in the UK, France, Germany, Norway and the Middle East.


Onboarding leading media houses, content curators and entertainment studios, the Indian Snapchat Discover partners include news, current event, and cultural affairs commentary from Brut. India, HuffPost India, The Logical Indian, The Quint, and Vice India, featuring signature editions from each; social video and entertainment from Pocket Aces (FilterCopy and Gobble), TVF (The Timeliners, Girliyapa, and The Viral Fever), and QYOU (The Q India); music and cultural content from Saavn’s OnRecord; and Bollywood and beauty highlights from MissMalini Entertainment, featuring MissMalini and Beauty BFF.


Said Rami Saad, Head of International Content Partnerships, Snap Inc:  “We are delighted to now offer a more customized Discover experience for the millions of daily Snapchatters in India, welcoming many of the media brands they already know and love. We are passionate about providing Snapchatters with the best content experience on mobile, featuring a diverse mix of credible, local voices alongside some of the best content creators from around the world. By engaging with our growing and creative community in India, most of whom are aged 18-24, these amazing local partners will be able to inform and entertain this hard-to-reach audience in powerful ways that are native to our platform.”



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