Signify unveils ad campaign for Philips Ceiling Secure downlighter

29 Nov,2018

By A Correspondent


Signify (formerly known as Philips Lighting), announced its latest ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters.


Commenting on the launch, Sukanto Aich, Chief Marketing Officer of Signify’s operations in India, said: “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips CeilingSecure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.”


Commenting on the win, Naveen Gaur, Chief Operating Officer, Lowe Lintas, added: “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.”



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