Shraddha Kapoor unveils Baggit’s collection

29 Nov,2018

By A Correspondent

 

Baggit has launched its Autumn Winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of their association for the years 2018 and 2019. While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

 

Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said: “Our first ever TVC, received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions on their own hands – however difficult or fun they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”

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