Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

02 Nov,2018

By A Correspondent


Actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more.


Conceptualised and executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.


Commenting on the launch, Suhel Vats, Director, BigMuscles Nutrition said: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”



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