Queo launches brand campaign targeted towards HNI consumers

19 Nov,2018

By A Correspondent

 

Luxury brand Queo has launched its latest campaign that has been conceptualised by Dentsu One. The campaign narrates Jacqueline Fernandez’s journey and her quest for the best-in-class bathroom experience.

 

The campaign, launched across digital, cinema and print medium targets HNI consumers for whom opulence is a way of life. It is not just a showcase of the Queo world but a testament to the uncompromising standards of living and a mood of indulgence that the brand stands for.

 

On the launch of the film, Manish Bhatia, President Building Products Division, HSIL Limited, said: “We got the luxury brand Queo to India in 2011, with an aim to create the luxury segment in bath spaces as it did not exist back then. Designed and conceptualised by leading European design masters, Queo, is a testimony to the intricacy and finesse in craftsmanship. This new campaign with Jacqueline resonates with this uncompromising standard of the brand. She fits in perfectly as she exuberates the class, the elegance and the attitude that matches with the brand. I feel this attitude towards luxury reflects a new Indian customer who won’t accept compromises.”

 

Added Titus Upputuru, National Creative Director, Dentsu One, on the campaign: “Luxury marketing is largely about imagery and lifestyle. We wanted to add a layer of attitude. The campaign not just celebrates the uniqueness of Queo products but also the unique demands of a star like Jacqueline

 

 

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