Publicis appoints Neeraj Bassi as Managing Partner & Chief Strategy Officer

01 Nov,2018

By A Correspondent

 

Neeraj Bassi

Publicis India has announced the appointment of Neeraj Bassi as Managing Partner & Chief Strategy Officer. Bassi will be based out of the agency’s New Delhi office.

 

He joins Publicis after a brief stint as an independent consultant where he provided strategic guidance and brand solutions for multiple clients across various categories. Bassi has worked with leading market research networks such as TNS, IMRB and NFO and led the Strategic Planning function in advertising agencies including Cheil, Ogilvy, JWT, McCann in India and abroad.

 

Saurabh Varma

Announcing the new appointment, Saurabh Varma, CEO, Publicis Communications, South Asia said: “In Neeraj, we found a partner with a shared vision of driving a deeper level of integration within the Groupe by leveraging the Power of One model. Neeraj’s vast experience and media neutral planning approach will help clients in building a holistic brand experience which will aim to create one-to-one consumer engagement, at scale. I look forward to working with Neeraj and wish him the best of luck.”

 

Srija Chatterjee

Welcoming Bassi to the Publicis family, Srija Chatterjee, MD – Publicis Worldwide, India said: “Neeraj joins at a time when the Groupe is implementing a profound transformation which puts our clients front and centre of everything that we do. His wealth of experience of working across diverse sectors and with cross-functional teams, will help build a narrative around our clients’ business and marketing transformation that connects data, content and technology in an omni-channel world. I’m excited to welcome Neeraj to the Publicis Groupe family, and we look forward to him riding the next strategic wave at the agency.”

 

Added Bobby Pawar, MD & CCO – Publicis Worldwide India: “I’ve always believed great work is born out of a strong partnership between strategy, creative and clients. Neeraj Bassi has a history of creating strategic platforms that killer ideas can springboard from. His cross-platform approach to planning will also be a huge asset to our march towards the future of creativity. It also helps that he is fun to be around. I can chat with him for hours; the chemistry is very important when you are going to be more or less living out of each other’s metaphorical pockets.”

 

 

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