Peter England unveils latest brand campaign with CSK

06 Nov,2018

By A Correspondent

 

Peter England celebrates the festive season with its new campaign featuring Chennai Super Kings team along with M S Dhoni. The TVC shows MS Dhoni, Dwayne Bravo and Shane Watson of the IPL 2018 champions the Chennai Super kings, bringing Diwali in with festive cheer with Peter England’s festive shirt collection.

Speaking on the launch, Manish Singhai, COO, Peter England said: “Through this film wanted to bring alive the essence of Diwali; Coming together. We are delighted to see the banter between Dhoni, Watson, Bravo and Vijay on-screen reflecting the camaraderie of the CSK team off-screen, and it all comes together seamlessly with our brand.” 

The TVC will take a multimedia approach and will be promoted across various platforms.

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