Ogilvy promotes iMobile in new campaign

29 Nov,2018

By A Correspondent


ICICI Bank has unveiled its latest campaign for iMobile that takes a light-hearted humour approach. The ad has been launched on the digital platform.


Said Zenobia Pithawalla, Senior Executive Creative Director, Ogilvy: “The communication created for the digital medium, shows people just how many banking needs can be fulfilled without having to go to the bank. Thanks to the ICICI Bank’s iMobile app. However, what we have done differently is that we have shown inanimate objects with human desires, and aspirations. And we show how each of these objects achieve their aspirations without ever entering a bank.”


Added Walter Noronha, Senior Vice President, Ogilvy: “The new age millennials are born in a world where technology and access to the net is the new normal. They live in the present and demand things now. They can’t wait for things to happen, they make it happen. We took this simple insight for our creative approach. We showed how our technology platform at ICICI Bank makes our everyday banking needs simple and convenient. The light tonality was added to fuel affinity and engagement among the TG.”



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