NBA and McDonald’s announce marketing partnership in India

13 Nov,2018

By A Correspondent

 

The National Basketball Association (NBA) and McDonald’s announced a partnership to introduce NBA-themed promotions and interactive NBA Experience Zones in select McDonald’s locations in 39 cities across India.

 

From today (Nov 13) till Dec 12, McDonald’s will give away an NBA-branded basketball with every family meal purchase at any McDonald’s restaurant in the West and South regions while stocks last.

 

Said Seema Arora Nambiar, Senior Vice President of Strategy, Innovation and Capability, McDonald’s India: “We at McDonald’s believe that playing sport is crucial to the overall development of children. Globally, McDonald’s is associated with various sports and this Children’s Day we are partnering with the NBA to encourage children to step out and play to have fun and create happy childhood memories.”

 

Added Yannick Colaco, NBA India Managing Director: “We are excited to partner with a global iconic brand like McDonald’s. This campaign with McDonald’s is a perfect way for us to deliver new and engaging NBA experiences to our fans.”

 

 

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