Mouni Roy appointed brand ambassador for JOY

19 Nov,2018

By A Correspondent

 

RSH Global has launched a new marketing campaign for its brand JOY with actress Mouni Roy. The TVC conveys the message that every woman is endowed with both intelligence and beauty but it’s our perspective that needs to be changed.

 

Speaking at the launch of the campaign, Poulomi Roy, Chief Marketing Officer, RSH Global, said: “We do not believe in typecasting beauty, we discuss and debate on the various stereotypes that are attached to a woman’s appearance. The beauty of a woman lies not just in the way she looks but also in the way she exudes confidence, pride and smartness. We believe in our brand philosophy that every woman is born beautiful and it translates into our products which are made from the goodness of nature (natural extracts).”

 

 

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